APNA Workforce Survey 2025 Comms Toolkit

The annual APNA Workforce Survey supports us in driving positive change in primary health care, advocating on behalf of the almost 100,000 nurses and midwives working in the sector around Australia. The survey has been running since 2002, with thousands of nurses and midwives telling us about their working conditions, concerns, and aspirations. We have used the results to support legislative changes, inform consultations and major reviews, support research, and help develop and secure funding for programs that support primary health care nurses at every stage of their careers. 

With your help, we want to make the 2025 APNA Workforce Survey our biggest yet. We've put together this toolkit to help you promote the survey to eligible nurses and midwives in your workforce.

If you have questions about the toolkit or would like to request resources tailored to your organisation, please email our communications team.

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About this year's survey

• It will run for six weeks between Monday, 15 September and midnight Sunday, 16 November.  *new extended deadline* 
• It is open to all enrolled and registered nurses and nurse practitioners working outside a hospital setting and out in the community.
• You do not need to be an APNA member to take part.
• Primary care settings include aged care, community health, general practice, schools, Aboriginal health services, defence, corrections, child and maternal health, drug and alcohol, sexual health, refugee health and much more.

Frequently asked questions

We've put together a list of FAQs on the 'About the APNA Workforce Survey' page.

 

What's in this toolkit?

• Editorial and website content 
• Social media posts
• Posters and flyers

 

Editorial and website content

This year, the APNA Workforce Survey turns 20! 

For two decades, nurses and midwives have told the Australian Primary Health Care Nurses Association what it's really like to work in primary health care.

You've helped APNA change what it's like to work outside the four walls of a hospital for the better. 

Let's make this year's Workforce Survey the biggest yet.

You do not need to be an APNA member to take part.

Simply complete the survey by Sunday, 16 November, and you could win one of two $1000 RedBalloon vouchers!

Start now

APNA - making sure you are valued, visible and respected.

 

Social media posts

Facebook

This year, the APNA Workforce Survey turns 20! 

For two decades, nurses and midwives like you have shared your insights and helped APNA to shape policy, change legislation, support research, and secure funding for programs that support you at every stage of your career.

If you work outside a hospital, you work in primary health care. We want to hear from you—no APNA membership needed! 

It takes about 30 minutes, and you can save and return later.

Simply complete the survey by Sunday, 16 November, and you could win one of two $1000 RedBalloon vouchers!

🔗 Start the survey today

• Facebook post image (PNG)

 

Instagram

This year the APNA Workforce Survey turns 20.

Thousands of nurses and midwives just like you have told APNA what it's really like to work in primary health care.

You've helped APNA change what it's like to work outside the four walls of a hospital for the better! 

Let's make this year's Workforce Survey the biggest yet

• Open to all nurses and midwives in primary health care – no APNA membership required.
• Complete by Sunday 16 November and go in the draw to win one of two $1000 RedBalloon vouchers!

Take the survey today and help APNA make sure you are valued, visible and respected.

[Start now – link in bio]

• Instagram (PNG)

 

Posters and flyers

• A4 flyer/poster (PDF)

Email our Communications team to order a poster with your logo.