APNA Workforce Survey 2024 Comms Toolkit

APNA’s annual Workforce Survey has provided a comprehensive picture of the working conditions and professional concerns of primary health care nurses and midwives across Australia for over 15 years. It remains the only national survey focusing exclusively on the nearly 100,000 nurses and midwives who work outside the four walls of a hospital and in primary health care.

We need your help to build a bigger picture about primary health care nursing and midwifery in Australia so we can continue to lobby governments for more support of this critical health workforce.

About this toolkit

Please note: this is a preview version of the toolkit. The content, such as the flyer and social media posts, will not be finalised until early October when a link to the survey will be included.

This toolkit is designed to support our primary health care partners in promoting the APNA Workforce Survey 2024.

If you have any questions about the toolkit or would like to request resources tailored for your organisation, please email our communications coordinator, Dani Neal.

Audience

All nurses and midwives working in primary health care settings, or anywhere outside the four walls of a hospital.
Primary care settings include aged care, community health, general practice, schools, Aboriginal health services, defence, corrections, child and maternal health, drug and alcohol, sexual health, refugee health and much more.
This includes Midwives, Enrolled Nurses, Registered Nurses and Nurse Practitioners.

Call to Action

Complete the APNA Workforce Survey between Monday, 14 October, and Tuesday, 31 December.

Key Messages

APNA’s annual Workforce Survey has provided a comprehensive picture of the working conditions and professional concerns of primary health care nurses and midwives across Australia for over 15 years.
It is the only national survey focusing exclusively on nurses and midwives who work outside the four walls of a hospital and in primary health care.
We need your help to build a bigger picture about primary health care nursing and midwifery in Australia so we can continue to lobby governments for more support of this critical health workforce.
It’s time to recognise the valuable work primary health care nurses do to keep Australian families well in the community.
Primary health care nurses and midwives work in nearly every community in Australia, providing vital health care. Let us raise our voices to governments and policymakers louder and bolder than ever before.

Frequently asked questions

We've put together a list of FAQs on the 'About the APNA Workforce Survey' page.

Action checklist

Here are some suggestions of ways you can promote the APNA Workforce Survey to nurses and midwives in your organisations or region:

Include information about the survey in your newsletters/publications
Include information about the survey on your website or intranet.
Post about the survey on your social media channels or share APNA's posts
Directly email nurses and midwives on your database.
Include information about the survey on your website or intranet

Editorial and website content

This suggested content can be used in an email, printed newsletter or e-newsletter, or published on your website.

Your voice matters - make sure it’s heard by completing the APNA Workforce Survey today.

The Australian Primary Health Care Nurses Association’s annual Workforce Survey is the only national survey focusing exclusively on nurses and midwives working outside of our hospitals and in the community.

We use what you tell us about your working conditions, concerns, and aspirations when helping governments and policymakers better understand primary health care nursing and midwifery and how they can better utilise, attract, and retain this vital workforce.

Help us make this our biggest survey yet, and go into the draw to win a prize!

If you work outside of a hospital, you are providing primary health care, and we want to hear from you! You do not need to be an APNA member to complete the survey.

The survey takes about 30 minutes to complete, and completed surveys go into a draw to win one of two $1000 Red Balloon vouchers or 10 x $100 cash cards.

If you complete one survey this year, make it this one!

Survey link to go here.