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Influencing Health Behaviours Using Social Media Forums to Communicate with Parents - Dianne Zalitis
This paper will discuss the evaluation outcomes of using existing social media infrastructures to provide an effective pregnancy and parenting service, without any direct face to face contact. Healthdirect Australia’s social media research, analytics data and qualitative evaluation explores the consumers’ expectations and how healthcare providers may operate in this environment.
For many Australian parents their social networks are often the first port of call for parenting information, support and advice. The results will show the level to which our forums are a great resource for parents, increasing their health literacy and assisting them to judge what is trusted information. We will present the consumer voice from our forums as we seek to understand if this mode of health communication influences health behaviours.