Influencing Health Behaviours Using Social Media Forums to Communicate with Parents - Dianne Zalitis

Influencing Health Behaviours Using Social Media Forums to Communicate with Parents - Dianne Zalitis
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This paper will discuss the evaluation outcomes of using existing social media infrastructures to provide an effective pregnancy and parenting service, without any direct face to face contact. Healthdirect Australia’s social media research, analytics data and qualitative evaluation explores the consumers’ expectations and how healthcare providers may operate in this environment.

For many Australian parents their social networks are often the first port of call for parenting information, support and advice. The results will show the level to which our forums are a great resource for parents, increasing their health literacy and assisting them to judge what is trusted information. We will present the consumer voice from our forums as we seek to understand if this mode of health communication influences health behaviours.

The Australian Primary Health Care Association acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.


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