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Primary health care is the cornerstone of our health care system, but most people think 'hospitals' when they think 'health'. Primary health care is the first point of contact for individuals and families within the health care system and plays a pivotal role in prevention, early intervention, and ongoing care.
Primary Health Care Nurses Day is our chance to shed light on the incredible work being done by the 98,000+ primary health care nurses nationwide and highlight the vital work that they do that positively impacts the health and wellbeing of every Australian.
What is primary health care nursing? Click here to learn more.
On Primary Health Care Nurses Day, join the vibrant celebration by wearing primary colours. Embrace the power of red, blue and yellow on the Wednesday, 5 February 2025 to symbolise gratitude for all primary health care nurses and the important work that they do in proactive wellbeing and keeping Australians out of hospitals.
For Primary Health Care Nurses Day 2025, we're taking another step towards changing the way people view primary health care nurses and the vital role they play in health care. Our campaign, 'Treating the whole person', highlights the unique blend of science, expertise and compassion that primary health care nurses bring to the table.
These dedicated professionals go beyond just addressing symptoms – they take a holistic, patient-centred approach to care, focusing on the whole person, not just the problem at hand.
The posters aim to visually depict the deep expertise and compassion that primary health care nurses bring to the forefront of patient care.
Each APNA member has received A3 copies of the campaign posters in their summer edition of Primary Times magazine and is invited to display them in their workplaces.
With 2025 being a federal election year we need your help to raise the awareness of primary health care nurses with your local federal member. Along with the three A3 posters, you'll find a letter to your federal member. We ask that you:
display two of them in your workplace for your colleagues and patients/residents/clients to see, and
deliver one of them to your local member of parliament’s electoral office, along with a letter we have drafted for you. All you need to do is sign the letter, add your contact number, and drop it to their office. If you’d like to add your own short message, please feel free to. This will help spread the word on the important role that you and all primary health care nurses play in keeping Australians healthy and out of hospital.
APNA is inviting businesses and organisations (including Primary Health Networks) to actively participate in the celebration of Primary Health Care Nurses Day. Here’s how you can be directly involved:
Below, you'll find a selection of promotional assets that can be used in newsletters, on websites, and across other communication channels to help spread the word about Primary Health Care Nurses Day. We will be adding platform-specific social media assets shortly. Please feel free to adapt to fit your needs.
(298X186 pixels: editorial imagery for newsletters)
Right-click and select "Save Image As" to download the image.
The first Wednesday in February each year is Primary Health Care Nurses Day, where we celebrate the amazing work that nurses do outside of the hospital setting, in aged care, community, general practice, custodial, schools and a range of other primary health care settings.
Primary Health Care Nurses Day is our chance to shed light on the incredible work being done by the 98,000+ primary health care nurses nationwide and highlight the vital work that they do that positively impacts the health and wellbeing of every Australian.
(298X186 pixels: editorial imagery for newsletters)
Right-click and select "Save Image As" to download the image.
On Primary Health Care Nurses Day, join the vibrant celebration by wearing primary colours. Embrace the power of red, blue and yellow on the first Wednesday in February to symbolise gratitude for all primary health care nurses and the important work that they do in proactive wellbeing and keeping Australians out of hospitals.
Capture a group photo with your colleagues and share it on social media using the hashtag #PHCNday2025 to showcase your support and join the wider campaign.
(1200X500 pixels: banner imagery for website/newsletters etc.)
Right-click and select "Save Image As" to download the image.
For this year's Primary Health Care Nurses Day, we're taking another step toward changing the way people view primary health care nurses and the vital role they play in healthcare. Our campaign, 'Treating the whole person, not just the hole in the person', highlights the unique blend of science, expertise and compassion that primary health care nurses bring to the table.
These dedicated professionals go beyond just addressing symptoms – they take a holistic, patient-centred approach to care, focusing on the whole person, not just the problem at hand.
Facebook Artwork #1 (940x788 pixels: imagery for Facebook Post)
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Facebook Artwork #2 (940x788 pixels: imagery for Facebook Post)
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Facebook Artwork #3 (940x788 pixels: imagery for Facebook Post)
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Instagram Artwork #1 (1080x1080 pixels: imagery for Instagram Post)
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Instagram Artwork #2 (1080x1080 pixels: imagery for Instagram Post)
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Instagram Artwork #3 (1080x1080 pixels: imagery for Instagram Post)
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MREC #1 GIF (300X250 pixels: imagery for website/newsletters etc.)
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MREC #2 GIF (300X250 pixels: imagery for website/newsletters etc.)
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MREC #3 GIF (300X250 pixels: imagery for website/newsletters etc.)
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MREC #1 Static (300X250 pixels: imagery for website/newsletters etc.)
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MREC #2 Static (300X250 pixels: imagery for website/newsletters etc.)
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MREC #3 Static (300X250 pixels: imagery for website/newsletters etc.)
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Poster#1 (print and display at your workplace)
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Poster #2 (print and display at your workplace)
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Poster #3 (print and display at your workplace)
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Banner #1 Static (1200X500 pixels: imagery for website/newsletters etc.)
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Banner #2 Static (1200X500 pixels: imagery for website/newsletters etc.)
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Banner #3 Static (1200X500 pixels: imagery for website/newsletters etc.)
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Banner #1 GIF (1200X500 pixels: imagery for website/newsletters etc.)
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Banner #2 GIF (1200X500 pixels: imagery for website/newsletters etc.)
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Banner #3 GIF (1200X500 pixels: imagery for website/newsletters etc.)
Right-click and select "Save Image As" to download the image.
Right-click and select "Save Image As" to download the image.