Primary Health Care Nurses Day

The first Wednesday in February each year is Primary Health Care Nurses Day, where we celebrate the amazing work that nurses do outside of the hospital setting, in aged care, community, general practice, custodial, schools and a range of other primary health care settings.

Primary health care is the cornerstone of our health care system, but most people think 'hospitals' when they think 'health'. Primary health care is the first point of contact for individuals and families within the health care system and plays a pivotal role in prevention, early intervention, and ongoing care.

Primary Health Care Nurses Day is our chance to shed light on the incredible work being done by the 98,000+ primary health care nurses nationwide and highlight the vital work that they do that positively impacts the health and wellbeing of every Australian.

What is primary health care nursing? Click here to learn more.

Wear primary colours on Primary Health Care Nurses Day

On Primary Health Care Nurses Day, join the vibrant celebration by wearing primary colours. Embrace the power of red, blue and yellow on the Wednesday, 5 February 2025 to symbolise gratitude for all primary health care nurses and the important work that they do in proactive wellbeing and keeping Australians out of hospitals.

Primary Health Care Nurses Day 2025 – Wednesday, 5 February

For Primary Health Care Nurses Day 2025, we're taking another step towards changing the way people view primary health care nurses and the vital role they play in health care. Our campaign, 'Treating the whole person', highlights the unique blend of science, expertise and compassion that primary health care nurses bring to the table.

These dedicated professionals go beyond just addressing symptoms – they take a holistic, patient-centred approach to care, focusing on the whole person, not just the problem at hand.

The posters aim to visually depict the deep expertise and compassion that primary health care nurses bring to the forefront of patient care.

How can individuals get involved?

Each APNA member has received A3 copies of the campaign posters in their summer edition of Primary Times magazine and is invited to display them in their workplaces.

With 2025 being a federal election year we need your help to raise the awareness of primary health care nurses with your local federal member. Along with the three A3 posters, you'll find a letter to your federal member. We ask that you:

display two of them in your workplace for your colleagues and patients/residents/clients to see, and

deliver one of them to your local member of parliament’s electoral office, along with a letter we have drafted for you. All you need to do is sign the letter, add your contact number, and drop it to their office. If you’d like to add your own short message, please feel free to. This will help spread the word on the important role that you and all primary health care nurses play in keeping Australians healthy and out of hospital.

How can businesses and organisations get involved?

APNA is inviting businesses and organisations (including Primary Health Networks) to actively participate in the celebration of Primary Health Care Nurses Day. Here’s how you can be directly involved:

Host a celebration event
Celebrate Primary Health Care Nurses Day in your workplace by organising a special event, such as a morning tea, a team acknowledgement during a staff meeting, or a social gathering for your staff.
Download and display the campaign poster
Show your support by downloading the complementary campaign poster. Personalise it with details of how your workplace is celebrating, then print and display it alongside your A3 poster(s) to raise awareness.
Wear primary colours on the day
On Wednesday, 5 February, wear primary colours to mark the occasion. Capture a group photo with your colleagues and share it on social media using the hashtag #PHCNday2025 to showcase your support and join the wider campaign.
Become a campaign supporter
APNA is currently inviting businesses and organisations to get involved. To participate, please email engagement@apna.asn.au with a hyperlink to your logo (not the file itself, e.g. 'https://www.apna.asn.au/assets/img/apna-logo.png'), and we'll feature you as a campaign supporter on this page. All we ask of you is:
- post about our 'Treating the whole person, not just the hole in the person' campaign and Primary Health Care Nurses Day a minimum of two times on your organisation's official social media handles with the hashtag #PHCNday2025, and
- host a celebration event and send a photo to engagement@apna.asn.au.

Primary Health Care Nurses Day 2025 toolkit

Below, you'll find a selection of promotional assets that can be used in newsletters, on websites, and across other communication channels to help spread the word about Primary Health Care Nurses Day. We will be adding platform-specific social media assets shortly. Please feel free to adapt to fit your needs.

Primary Health Care Nurses Day promotional assets 2025

About Primary Health Care Nurses Day

(298X186 pixels: editorial imagery for newsletters)
Right-click and select "Save Image As" to download the image.

The first Wednesday in February each year is Primary Health Care Nurses Day, where we celebrate the amazing work that nurses do outside of the hospital setting, in aged care, community, general practice, custodial, schools and a range of other primary health care settings.

Primary Health Care Nurses Day is our chance to shed light on the incredible work being done by the 98,000+ primary health care nurses nationwide and highlight the vital work that they do that positively impacts the health and wellbeing of every Australian.
About wearing primary colours

(298X186 pixels: editorial imagery for newsletters)
Right-click and select "Save Image As" to download the image.

On Primary Health Care Nurses Day, join the vibrant celebration by wearing primary colours. Embrace the power of red, blue and yellow on the first Wednesday in February to symbolise gratitude for all primary health care nurses and the important work that they do in proactive wellbeing and keeping Australians out of hospitals.

Capture a group photo with your colleagues and share it on social media using the hashtag #PHCNday2025 to showcase your support and join the wider campaign.
About the 2025 creative campaign

(1200X500 pixels: banner imagery for website/newsletters etc.)
Right-click and select "Save Image As" to download the image.

For this year's Primary Health Care Nurses Day, we're taking another step toward changing the way people view primary health care nurses and the vital role they play in healthcare. Our campaign, 'Treating the whole person, not just the hole in the person', highlights the unique blend of science, expertise and compassion that primary health care nurses bring to the table.

These dedicated professionals go beyond just addressing symptoms – they take a holistic, patient-centred approach to care, focusing on the whole person, not just the problem at hand.
Images: 2025 'Treating the whole person, not just the hole in the person' campaign Facebook Artwork #1 (940x788 pixels: imagery for Facebook Post) Right-click and select "Save Image As" to download the image. Facebook Artwork #2 (940x788 pixels: imagery for Facebook Post) Right-click and select "Save Image As" to download the image. Facebook Artwork #3 (940x788 pixels: imagery for Facebook Post) Right-click and select "Save Image As" to download the image. Instagram Artwork #1 (1080x1080 pixels: imagery for Instagram Post) Right-click and select "Save Image As" to download the image. Instagram Artwork #2 (1080x1080 pixels: imagery for Instagram Post) Right-click and select "Save Image As" to download the image. Instagram Artwork #3 (1080x1080 pixels: imagery for Instagram Post) Right-click and select "Save Image As" to download the image. MREC #1 GIF (300X250 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. MREC #2 GIF (300X250 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. MREC #3 GIF (300X250 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. MREC #1 Static (300X250 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. MREC #2 Static (300X250 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. MREC #3 Static (300X250 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. Poster#1 (print and display at your workplace) Right-click and select "Save Image As" to download the image. Poster #2 (print and display at your workplace) Right-click and select "Save Image As" to download the image. Poster #3 (print and display at your workplace) Right-click and select "Save Image As" to download the image. Banner #1 Static (1200X500 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. Banner #2 Static (1200X500 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. Banner #3 Static (1200X500 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. Banner #1 GIF (1200X500 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. Banner #2 GIF (1200X500 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image. Banner #3 GIF (1200X500 pixels: imagery for website/newsletters etc.) Right-click and select "Save Image As" to download the image.
Teams/Zoom background

Right-click and select "Save Image As" to download the image.